The Effects of American Consumerism on Mexican Youth Life Style; A Semiological Analysis of the Movie “Season of Ducks”
Document Type : Research Paper
10.22059/jor.2013.50908
Abstract
Nowadays, a well-known phenomena that influences the life style of many all around the world is “American consumerism” which can be taken into consideration as a global trend. The modern age is featured with the effect of technological advances in all aspects of life whether in life style or consumption pattern. The Mexican society and the youth in particular are not an exception in this regard. Having a long geographical border with the USA, and acting as a bridge connecting the Latin Americas with it's northern neighbors, has intensified these trends of changes in Mexico. Therefore, taking into consideration the different and wide aspects of globalization; the present study surveys one of the indices of globalization namely “cultural globalization in line with Americanization” in Mexican society. To this end,the research theoretically of the present study is based upon ideas from Anthony Giddens and Ronald Robertson. In this way, and based on the symbols employed in the movie “The Season of Ducks”, Roland Barthes’s semiology method – preliminary and secondary reasons - were used.The main question of the study is to survey the effect of consumerist culture and American life style on Mexican youth’s life. The question is answered based on the analyses of the surveys of the available symbols.
(2013). The Effects of American Consumerism on Mexican Youth Life Style; A Semiological Analysis of the Movie “Season of Ducks”. Research in Contemporary World Literature, 18(1), 57-72. doi: 10.22059/jor.2013.50908
MLA
. "The Effects of American Consumerism on Mexican Youth Life Style; A Semiological Analysis of the Movie “Season of Ducks”". Research in Contemporary World Literature, 18, 1, 2013, 57-72. doi: 10.22059/jor.2013.50908
HARVARD
(2013). 'The Effects of American Consumerism on Mexican Youth Life Style; A Semiological Analysis of the Movie “Season of Ducks”', Research in Contemporary World Literature, 18(1), pp. 57-72. doi: 10.22059/jor.2013.50908
VANCOUVER
The Effects of American Consumerism on Mexican Youth Life Style; A Semiological Analysis of the Movie “Season of Ducks”. Research in Contemporary World Literature, 2013; 18(1): 57-72. doi: 10.22059/jor.2013.50908