A Study of the Tendency Towards Popular Novels: the Case of Students of University of Isfahan

Document Type : Research Paper

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Abstract

Popular novels are among recent
phenomena in literary trends with a large number of audience and high sale
rates. This paper is an attempt to analyze the degree and reasons for
reading popular novels by students of University of Isfahan. We studied popular
novels in three different dimensions:  appearance, content and literary qualities.
Variables such as gender, level of education, socio-economic status and field
of study are considered as possible independent variables that may influence
tendency towards popular novels. Research sample includes 301 cases who were
able to fill out our questionnaire from a total sample of 384 individuals. The
result of the study indicates that mean of tendency towards popular novels is
above the average (3/52).There is a meaningful but reverse relationship between
socio-economic status and tendency towards popular novels in the sense that the
higher the level of social-economic statue, the less tendency toward popular
novels. Likewise, there is a meaningful and reverse relationship between level
of education and tendency towards popular novels. However, with the other two
independent variables, namely, gender and field of study, we did not find any
meaningful relationship.

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Research in Contemporary World Literature
Volume 17, Issue 2 - Serial Number 2
August 2012
Pages 145-165

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